Ingredients – Choosing the right actives for hair needs.

pH Balance – Keeping hair products at 4.5-5.5 pH.

Emulsifiers – Blending oil and water for stability.

Preservatives – Preventing bacteria and mold growth.

Surfactants – Cleansing agents that balance moisture.

Silicones – Smoothing vs. lightweight natural options.

Protein & Moisture – Strengthening and hydrating balance.

Fragrance – Essential oils vs. synthetic scents

Stability Testing – Ensuring product longevity and safety.

Eco-Friendly – Clean, sulfate-free, and sustainable formulas.

Oils & Butters – Nourishing and sealing in moisture.

Active Botanicals – Enhancing hair health naturally.